BRAND IDENTITY

GRAPHIC DESIGN

PHOTOGRAPHY

The Fuel Stop

CLIENT: 

TAXI Rock 'n Roll Band / Chicago, IL

 

PROJECT DESCRIPTION:

TAXI was a killer Chicago-based, '80s rock 'n roll band.  I was not only the brand designer/promoter for the band, but I also managed the band.  I created a kinetic logo comprised of original, hand-drawn letterforms that seemed to pulsate.  I incorporated a graphic checkerboard pattern that was also used on bolo ties and armbands.  A stark, bold yellow, black and white color scheme made the logo pop.  I created band flyers and invites, stage attire, backdrops and club marketing materials.  TAXI's original music and unique identity made it a hugely popular act throughout the Chicago area for several years.

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