The Fuel Stop
TAXI Rock 'n Roll Band / Chicago, IL
TAXI was a killer Chicago-based, '80s rock 'n roll band. I was not only the brand designer/promoter for the band, but I also managed the band. I created a kinetic logo comprised of original, hand-drawn letterforms that seemed to pulsate. I incorporated a graphic checkerboard pattern that was also used on bolo ties and armbands. A stark, bold yellow, black and white color scheme made the logo pop. I created band flyers and invites, stage attire, backdrops and club marketing materials. TAXI's original music and unique identity made it a hugely popular act throughout the Chicago area for several years.
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