BRAND IDENTITY

GRAPHIC DESIGN

PHOTOGRAPHY

CLIENT: 

Houston Harvest Gift Products / Franklin Park, IL

 

PROJECT DESCRIPTION:

I was asked to design a private label brand logo for a pet gift product line marketed through national pet retail stores.  I took the name literally and created an illustration of parading pets with gifts in tow.  The logo is used on package labels, product hang tags and sell sheets, which I also designed.  In addition to creating the graphics, I also designed many of the pet gift products in the line, such as the Bad to the Bone mug shown.

 

The Pet Gifts Parade Dog Biscuits label was published in the book "1000 Bags, Tags and Labels" by Rockport Publishers.

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