Just as with individuals, companies must strive to develop and

promote positive images, traits and behaviors that form their

personality and the public's perception of them.  The overall objective is to make the first impression, and all impressions

thereafter, consistently positive to ensure customer trust,

brand loyalty and long-term success.


Bullet has always believed that the key to creating successful

brand identities lies in the ability to capture the essence of a

company and project it through a unique visual personality.


Whether your company uses a brand mascot or a distinctive

visual mark to represent itself, make sure it has a personality

that means business --- and will for a long time!

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