BRAND IDENTITY

GRAPHIC DESIGN

PHOTOGRAPHY

CLIENT: 

The Floor Source, Inc. / Des Plaines, IL

 

PROJECT DESCRIPTION:

I went to the mat for the Floor Source logo.  While Floor Source supplies commercial and residential customers with all types of flooring, my main objective was to convey the primary focus of its business, carpeting.  I accomplished this graphically by illustrating carpet being rolled out over

a floor.  I also designed the client's corporate stationery system.

 

The Floor Source identity received an award from American Corporate Identity, an annual competition which recognizes the best in corporate identity.  The logo was also featured in Graphic Design:USA magazine.

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