BRAND IDENTITY

GRAPHIC DESIGN

PHOTOGRAPHY

CLIENT: 

ExxonMobil / Joliet, IL

 

PROJECT DESCRIPTION:

The ExxonMobil Reliability logo was a project intended to promote "Reliability" among employees at the refinery.  ExxonMobil challenged me to design a logo which contained thirteen words.  My goal was to create a logo that would be distinctive, contemporary, and appeal to the workforce.  I used simple shapes and a color scheme that would divide the different messages in the logo, and look good as a patch on leather jackets.  The logo is effective on printed materials as well.

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