ExxonMobil / Joliet, IL
The ExxonMobil Reliability logo was a project intended to promote "Reliability" among employees at the refinery. ExxonMobil challenged me to design a logo which contained thirteen words. My goal was to create a logo that would be distinctive, contemporary, and appeal to the workforce. I used simple shapes and a color scheme that would divide the different messages in the logo, and look good as a patch on leather jackets. The logo is effective on printed materials as well.
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