The Fuel Stop
Dal Lido Restaurant / Evanston, IL
After designing an identity for Stella D'Italia, a Chicago restaurant, the same restaurant group asked me to create an identity for another restaurant they were opening in Evanston, IL. Dal Lido, which means "that shore", was to be a casual family-style Italian Seafood eatery. I created a rough-edged version of a classic Italian typeface with a hand drawn border, and to make the logo fun and casual feeling, I added some water and a jumping fish to dot the "i". I then designed business cards and window treatments using the same border technique. The logo was
also applied to menus and the wait staff wore t-shirts emblazoned with the logo. I have designed numerous identities for Chicago area restaurants and nightclubs.
The Dal Lido logo was featured in Graphic Design:USA magazine and the Stella D'Italia logo was featured in the book Restaurant Graphics 2 and Letterhead & Logo Design 4.
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