BRAND IDENTITY

GRAPHIC DESIGN

PHOTOGRAPHY

The Fuel Stop

CLIENT: 

Crystal Sewer + Water / Joliet, IL

 

PROJECT DESCRIPTION:

Crystal Sewer + Water originally called me to design a capabilities brochure for them.  As we talked and they saw my brand identity work, they decided to hire me to create a new identity for them, including a brochure.  Their objective was to vastly improve their corporate image.  Crystal Sewer + Water is a construction company that provides underground sewer and water installation for subdivisions and other commercial projects.  Because Crystal's business was growing, they wanted a corporate identity and marketing brochure that professionally represented their company and level of sophistication. I designed a conceptual symbol that was inspired by a manhole cover.  The letter "C" is incorporated into the symbol, and cross-hairs which represent the engineering aspect of their business, are also an integral part of the design.  Creating Crystal's brochure involved my services of photography, copywriting/editing, design and print supervision.  I also designed Crystal's office stationery and vehicle graphics.

 

The Crystal Sewer + Water corporate identity received an award of excellence from the American Corporate Identity design competition, and the Crystal brochure won 2nd Place in the 2004/2005 Stora Enso "What Teams Can Do" design competition.

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