The Fuel Stop
Crystal Sewer + Water / Joliet, IL
Crystal Sewer + Water originally called me to design a capabilities brochure for them. As we talked and they saw my brand identity work, they decided to hire me to create a new identity for them, including a brochure. Their objective was to vastly improve their corporate image. Crystal Sewer + Water is a construction company that provides underground sewer and water installation for subdivisions and other commercial projects. Because Crystal's business was growing, they wanted a corporate identity and marketing brochure that professionally represented their company and level of sophistication. I designed a conceptual symbol that was inspired by a manhole cover. The letter "C" is incorporated into the symbol, and cross-hairs which represent the engineering aspect of their business, are also an integral part of the design. Creating Crystal's brochure involved my services of photography, copywriting/editing, design and print supervision. I also designed Crystal's office stationery and vehicle graphics.
The Crystal Sewer + Water corporate identity received an award of excellence from the American Corporate Identity design competition, and the Crystal brochure won 2nd Place in the 2004/2005 Stora Enso "What Teams Can Do" design competition.
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