BRAND IDENTITY

GRAPHIC DESIGN

PHOTOGRAPHY

CLIENT: 

Child and Family ProFile / Chicago, IL

 

PROJECT DESCRIPTION:

I was commissioned to design a corporate logo and marketing materials for a child welfare industry software product.  This software enables caseworkers to organize complex information relating to each individual case.  Once the information is entered, it creates a "profile" of the family on the computer screen.  To represent the function of the software, and the larger goal of reuniting families, I developed a clever image of puzzle pieces comprising the family unit.  The puzzle image symbolizes all the pieces of information about the family, as well as the objective of "putting the family back together."  Another concern of the client was to illustrate the people in an abstract style so no ethnic group was distinguishable. The puzzle concept solved all of the objectives in an original, fun and memorable way.

 

The logo received an award from American Corporate Identity, an annual competition which recognizes the best in corporate identity.

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