BRAND IDENTITY

GRAPHIC DESIGN

PHOTOGRAPHY

CLIENT: 

Capital Asset Management, Inc. / Chicago, IL

 

PROJECT DESCRIPTION:

Capital Asset Management is an asset management and financial consulting firm.  My approach to designing their brand identity was very simple.  I designed a symbol of a capital on a stately column, which represented an architectural element familiar to stable, conservative financial institutions.  I underscored the symbol with modern typography to give an overall contemporary feel to the logo unit.  I also designed the firm's pocket folder and corporate stationery.

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